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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential
mulibagger?
http://www.purecircle.com

RNS Number : 3742A
PureCircle Limited
31 July 2008


PURECIRCLE LIMITED

('PureCircle' or 'the Company')

MAJOR CONTRACTS WITH PEPSICO AND WHOLE EARTH

TO SUPPLY REBAUDIOSIDE-A (REB-A*) AND EXCLUSIVE LICENSE TO MARKET REB-A UNDER THE PureVia BRAND

PEPSICO AND WHOLE EARTH INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER WITH PURECIRCLE-SOURCED REB-A

The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.

PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.

The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.

Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:

'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'

cyril

http://www.investegate.co.uk/Article.aspx?id=2009030407001226930

New HEAD appointed in the USA(formerT&L man?), i think the market will like?

Hangon(a minute) nobody has suggested a comparison, PURE is making a good
profit in its own right, the recent news along with contracts with such players as COKE and PEPSI will do no harm at all. However T&L were at one stage a small company and who knows "todays appointment"???
cyril

Yesterdays news delayed buying.

Could very well be,yesterday was a very bad day for trading in general. Did you know their more suicides on Jan13th than any other day,perhaps the reason for
a gloomy day?
cyril

Would not surprise me 2 of my neighbours did the same last year from a tree and guess who found them....6 months apart mind.

Looks like their're building up a world class team?

PureCircle Grows International Sales & Marketing Team

19 January 2009: PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, announces the expansion of its international sales and marketing team, with two key appointments from within the sweetener industry. Angus Flood has moved from Fusion Nutraceuticals to be Head of International Marketing and Erik Bcs has joined from Nestle to be Vice President European Sales, both based in PureCircle's Geneva office.

Bringing expert industry talent to PureCircle, Angus and Erik will drive the global leader's international sales and marketing of high-purity Reb A in markets such as South America, Asia, Europe/UK, New Zealand and Australia.

PureCircle is consolidating its first-mover advantage and building a leading sales and marketing team to support the development of operations in the world's key markets. The appointments follow that of Jordi Ferre who joined from Tate & Lyle to spearhead development of the U.S business following the opening of the market with GRAS status for high-purity Reb A.

Commenting on the appointments, Peter Milsted, Director, Marketing and Sales of PureCircle, said:

'We are delighted to have Angus and Erik join our international sales and marketing team. This comes at an exciting time for the company as markets around the world begin to open up to high-purity Reb A, the first all-natural zero calorie sweetener to be used in mainstream food and beverages. Opening of the U.S market should pave the way for regulatory changes in other key markets, most importantly in Europe,' he said.

PureCircle has a strategic collaboration with Firmenich to accelerate the commercialisation of high-purity Reb A in the global food and beverage industry. Under terms of the agreement, Firmenich and PureCircle will offer natural flavour and sweetening solutions to category leaders.

'With a corporate office in Switzerland, the heart of the flavours and colours industry for Europe, a collaboration with Firmenich and the expansion of our international sales and marketing team, we are well placed to work with global food and beverage manufacturers in anticipation of further regulatory approval for high-purity Reb A in this market,' said Peter Milsted.

Angus brings 19 years' specialist natural food marketing and brand experience to PureCircle. He joins from Fusion Nutraceuticals, where he was Marketing Director responsible for the SucraPlus brand, competing with Tate and Lyle's Spenda. Angus has also served on a variety of marketing committees including the Food and Drink Federation, and has lectured on natural brand development at Leatherhead Food International.

Erik Bcs has 16 years international food and beverage experience with Nestle and Givaudan. Erik was most recently Business Development Manager, Nestle Middle East. Previously, Erik held technical commercial positions with Givaudan, across Europe and was also Export Manager for Mediterranean countries. Erik brings a wealth of technical product development and sales experience to PureCircle.

cyril

Not doing much for the sp though.

Wait a minute whats .

Hi' mitzy, yes not much at all. Still i like the appointments as good management
will always be appreicated by the market, given time. Especially like the fact, that Angus Flood has thrown his lot in having competed directly with T&L in this market.
I believe the saying Rome wasn't built in a day is appropriate here and the Finals due on the 4th March will make interesting reading, giving one a chance to top up in mean time, maybe as low as 150p?
cyril

from memory, this stock is surprisingly illiquid and i dare say concentratiojn is elsewhere - e.g. on the banks

Yes I still hold cyril and still like the story in fact I have added...thanks for keeping us informed.

Good day today.

Looks like some profit taking this am, 5 weeks to results (4th march)so i'm expecting some volitilty in the coming weeks. For me this a quaility company and
with the latest top draw appointments the long term outlook imv is most positive.
From another board and i believe a genuine poster,make of it what you will,but
we can't be far of approval from Europe?

Just finished a conversation with my partner who lives in Berlin.Said there was a major documentary on Stevia on one of the TV channels...showing all the benfits of the sweetener.Germans are apparently furious that stevia is not already approved in Europe for use as a food additive and they are putting pressure on the Government to get it approved as soon as possible..

cyril

Is it a coincidence the share price of Tate was marked down this morning..?

Another great appoitment, making it truely international. All we need now is some sale contracts, which hopefully news of will come the results?

PureCircle (LSE:PURE), the world's leading developer, producer, and marketer of high purity Rebaudioside A (Reb A) announces a major addition to its international sales team with a key appointment from within the ingredients industry. Chris Hession joins the Group as Vice President Sales, for Australasia, China and Japan.

Chris brings ten years of food ingredients industry experience and joins PureCircle from McCormick Foods where he was Regional Sales Manager for Asia, Australia and New Zealand.
Previously, he was with The NutraSweet Company.

This appointment follows that of Jordi Ferre who joined PureCircle from Tate & Lyle to spearhead the commercial development of Reb A in the United States. In December 2008, the US FDA issued a 'no-objection' letter, giving high-purity Reb A Generally Recognised As Safe ('GRAS') status, which allows high-purity Reb A to be adopted as a key ingredient in mainstream food and beverage production and across entire product ranges. Food and drink manufacturers in the United States are already using high-purity Reb A as a sweetener ingredientfollowing the opening of the market with GRAS status for high-purity Reb A.

Commenting on the appointment, Peter Milsted, Executive Vice President, Marketing and Sales of PureCircle, said:

'We are delighted to have someone of Chris' calibre and experience joining our team. Markets around the world are increasingly adopting high-purity Reb A, the first all-natural zero calorie sweetener to be used in mainstream food and beverages. Chris's arrival, along with other recently announced appointments, will further enable us to build on our first-mover advantage.'

cyril

Good RNS re new sales team this am just you and me cyril.

I also have a modest holding in this Co.
Not expecting great things yet, but happy to hold & watch for this year.

Harry' 3's a crowd,"LOL" good to hear from you. Stuggling this am seem to have a virus which is attacking my neck and glands, not nice. Feeling a little sorry for myself,i believe its known as manflu or so my daughter tells me. Take care, you to mitzy .
cyril

Thats a good rise today soon be 200p.

Hope you are better cyril I've had a nasty virus again the last 2 weeks and trouble breathing .

so did my wife .... guess it was the plastic bag over her head